The Role of Sports Pages in Promoting Cultural Contents, Al-Zaman Newspaper as a Model

Dr. Adel Hashim Mohsen Al-Mayali, Dr. Hayder Ghazi Hussein Al-Musawi

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Published: Jun 30, 2021

Dr. Adel Hashim Mohsen Al-Mayali, Dr. Hayder Ghazi Hussein Al-Musawi

Abstract

The sports pages in the daily newspapers have become one of the prominent tools that contribute to the production of knowledge and sports culture and the expansion of the circle of interest in it, in order to satisfy the growing needs of the sports public as a result of the increase and the growth of sports activity. In our research, we have adopted the content analysis method by analyzing the cultural contents in the sports pages of Al-Zaman newspaper for the period from 1/1/2021 to 28/2/2021.

Through its results, the research concluded that there is a close relationship between sports pages and culture, through their contribution to the promotion and formation of knowledge and cultural, social, legal and educational values, so that its communicative role in the cultural aspect extended beyond the news aspect, to include a qualitative change in the cultural system of the recipient in order to increase his cultural balance And cognitive.

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Vol. 58 No. 5 (2021): Vol. 58 No. 5 (2021)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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