Hotel Revenue Management Post COVID-19: The Road to Recovery

Abstract

The earliest case of novel SARS-CoV-2 corona virus, routinely referred as COVID-19, was reported in the city of Wuhan, China in December, 2019.The virus continues to spread across the globe even though the cases seem to have diminished in China. Today, while writing this article, the global cases near 10 million. Countries have imposed lockdowns, travel restrictions (particularly international), shut down schools, colleges and universities; banned large public gatherings of any sort and have established quarantine & social distancing norms. Tourism has been hit hard, with millions of jobs at risk in one of the most labour intensive sectors of the economy. the aim of this paper is to observe the impact of COVID-19 on the global hospitality industry; Second, to understand how bad the situation is with Indian hotels and; Third, to suggest a recovery path, way forward strategies that may be adopted by hotel practitioners to stabilize and improve their revenues in the “new normal” and post COVID-19 era.