A Strategy of Using Facebook for Digital Advertising in All of the Hotels across India

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Dr.PranjalKumar, SanjivkumarSrivastava, GautamShandilya

Abstract

Indian hotels need to focus on global marketing as they mainly fly for leisure. In the global hospitality e-marketing industry, Facebook has a big market. Research in six hotels in India has shown the entire life of Facebook and how eMarketing functions on the site. The research has shown. Variable results have been created by different ways of using Facebook's features. Although hotels could advertise their neighbors on Facebook, their scale was very small. Language is hard to use as a medium of contact with non-native English speakers inthis area because it cannot take root. They enhanced international hotel e-booking efforts by selecting language support available on Facebook for English and other languages.

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