Factors influencing consumer perception on ride-sharing application services: a case study of grab car

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Nurul Farah Izzah Zailani, Albattat, Ahmad, Amirul Hakeem Sulaiman, Indah Adriana Abu Nazari, Nik Faisal Nik Nasirman

Abstract

The online transportation that been study in this research is online transportation which is Grab Car application. The area of this study that was concentrate on is at Section 7 Shah Alam with 244 respondents. The main objective of this research is to investigate on the Factors influencing consumer perception on ride-sharing application services and is to identify the intention to ride on consumer perception towards ride-sharing application services in Shah Alam, Malaysia. Quantitative research using questionnaire was designed using Google form. The results found a relationship between reliability on intention of ride on Grab car application, the benefits towards Grab car on transportation online booking, and the fare between Grab car and other online public transportation company.

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