Factors Affecting Consumers Attention To Nutrition Labels On Food Packaging

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Mikhael Abdul Ghani, Arifha Mohamad, Nur Hidayah Mohamad Nizam

Abstract

The importance of awareness of nutrition labels on every food packaging is very significant. This research investigates whether the customers pay attention to nutrition labels and what factors drive the attention of the customers to nutrition labels when shopping. The objectives of this research are to identify the physical variables of the nutrition label that motivate customers, to examine the relationship between the demography of the customers and the usage of the nutrition labels and to investigate the customer's concern that motivates them to read nutrition labels. This will help us to determine the types of situational factors affecting the usage of nutrition labels. Labels are used by retailers in food packaging to help consumers with information. It is a medium to send product information to consumers. It is important to provide information to consumers when purchasing a product. It is also a tool for consumers to use in purchasing decisions.

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