Quality Improvement Model Of Thai Massage Establishments

Kanjaporn Mungmee, Sudawan Somjai, Ananta Rusmee

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Published: Aug 6, 2021

Keywords:

Thai massage, quality of establishment, management

Kanjaporn Mungmee, Sudawan Somjai, Ananta Rusmee

Abstract

The objectives of this research were to study 1) the quality level of the Thai massage
establishments and 2) the quality improvement model of the Thai massage establishments.
This research was the mixed research methods using the combination of quantitative research
and qualitative research. The research results revealed that 1) the overall quality of the Thai
massage establishments was at good level, and 2) the SPEM Model was (2.1) the service
focused on speed, thoroughness, and fairness, (2.2) the products with quality, safety, and
certified standards, (2.3) the environment in terms of cleanliness, comfort, and peace, (2.4)
the development of Thai massage staffs by formulating policies, training, personality
improvement, instillation of ethics, and use of the principles of good governance in human
resource management.

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Vol. 58 No. 5 (2021): Vol. 58 No. 5 (2021)

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