The determinants of knowledge transfer in asymmetric strategic alliances: the case of Moroccan SMEs.

Abstract

This article presents an empirical study aimed at determining the key factors for successful
knowledge transfer to Moroccan SMEs involved in asymmetric strategic alliances with
foreign partners. In the light of the literature, and on the basis of the Szulanski model, we
proposed seven research hypotheses which were tested, using regression analysis, on a sample
of 108 strategic alliances made by Moroccan SMEs, for the 2010-2018 reporting period. The
results show that four factors have a positive effect on knowledge transfer to Moroccan
SMEs: the characteristics of knowledge being transferred, receptor engagement, receptor
absorption capacity, and the transfer mechanisms used. While the moderator variable,
business sector” does not influence the transfer process.