Building Model of Company Positional Advantage Based on Industry Environmental and Service Portfolio

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Ferdian Agustiana, Muhtosim Arief , Asnan Furinto, Mohammad Hamsal

Abstract

Company positional advantage is important for airports in Indonesia. But there are still facts about the problem in this regard. In addition, there are  phenomenon related to service portfolios and in adapting the industry environment. Therefore, this study aims to examine the effect of the industry environment and service portfolio on the company positional advantage in the airport industry in Indonesia.


The type of research used in this study is verification. The unit of analysis is airports in Indonesia. The observation unit is airport management in Indonesia. The research data is collected in the time horizon of cross section / one shoot. The population in this study is all airports in Indonesia. Samples is taken as many as 50 airports. The causality analysis in this research uses Partial Least Square.


The results show that company positional advantages is more dominantly formed by services portfolio, supported by the industry environment. The results of this study have implications for airport management that the development of company positional advantages can be done by developing the services portfolio, especially in terms of service retirement, followed by sourcing, introducing, maintaining, bundling, and commercialization. Meanwhile, the adaptation of the industry environment, needs to be prioritized on the aspects of micro environment.


 

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