COMMODIFICATION OF CULTURE HERITAGE : HEALING  TRADITION OF MALAY SERDANG

Sutikno, Rahmat Kartolo  and Asnawi

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Published: Oct 8, 2021

Keywords:

Ethomedicine; Ethnic Malay Serdang; Healing Tradition

Sutikno, Rahmat Kartolo and Asnawi

Abstract

Traditional beliefs have been revived due to the need to continue and adapt it to modern context. This
research was conducted to analyze and make an interpretation of the Healing Tradition of Malay Serdang
traditional way. An ethnographic study was carried out to seek the meaning of Commodification of Healing
Tradition of Ethnic Malay Serdang in North Sumatra. Data obtained revealed that Healing Tradition was
adapted and created the new way of this Healing Tradition ritual. It found that the commodification effort
contributes to the medicinal function is for whole community members; utilization of the Healing Tradition
ritual for treatment and tourism sector which invite outsiders to visit the location to see the Healing
Tradition.
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Vol. 58 No. 4 (2021): Volume 58 No. 4 (2021)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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