The Impact of Mass Media on Academic Achievement of Students at University level in Pakistan

Abstract

Mass media plays a very important role in the construction, reconstruction of ideas, views,
and reframing the numerous understandings of every person in their whole life. The key
purpose of the prevailing research was to explore the effectiveness of mass media on the
academic achievement of students in Pakistan and their analysis. The main objectives of the
current investigation were: (1) to what extent students' views regarding the effectiveness of
Mass Media on academic achievement at university level students in Pakistan. (2) To what
extent are students' views regarding the impact of Mass Median on academic achievement at
university level students in Pakistan? The nature of the current study was quantitative as well
as descriptive. The population of the present study was all university students in all five
universities in Islamabad, Pakistan. Randomly selected, the sample size of 320 students was
from all five universities in Islamabad, Pakistan. A questionnaire was used as a study tool,
which were properly validated from export. Five points Likert scale was used in the
questionnaire. Data were analyzed with the help of SPSS (Version, 20). Percentage,
Frequency, Mean Score and Chi-Square were used for data analysis and interpretation. All
the data were tabulated in the form of tables.