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The aim of the research is to examine the extent to which performance information influences the voters’ behavior in the re-election of the ruling regional head. Based on information content theory and Rational Choice Theory empirically in analyzing the incumbent re-election relationship as the dependent variable, and financial performance variables consisting of financial independence, the level of budget absorption, and the ratio of debt to income.This research used quantitative research method with secondary data sources from 215 incumbents. Sample selection was purposive sampling. Data were analyzed by multiple linear analysis.Empirical results indicated that financial performance information on financial independence and budget absorption rates had a positive effect on re-election incumbent, the debt ratio had no effect. The results of this study were important because they can be a reference for incumbents to determine policies, for voters can be used as a basis for assessing the incumbent's performance before making a choice.
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