INTERNATIONAL BUSINESS MANAGEMENT: A REVIEW OF GLOBALIZATION TRENDS AND STRATEGIES

Shalini Dewangan , Nikhat Anjum

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Published: May 11, 2024

Keywords:

International business management, globalization trends, entry modes, market analysis, adaptation, cross-cultural management.

Shalini Dewangan , Nikhat Anjum

Abstract

This paper provides a comprehensive review of international business management (IBM) in the context of globalization trends and strategies. It examines the historical roots and contemporary manifestations of globalization, including economic, technological, cultural, and political aspects. The paper discusses key strategies for IBM, such as entry modes into foreign markets, market selection and analysis, adaptation versus standardization, and managing international operations. It also offers insights into the future outlook for IBM, highlighting the impact of emerging trends and technologies. The paper concludes with recommendations for practitioners and academics in the field of IBM.

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Vol. 56 No. 1 (2019): Volume 56 No. 1 (2019)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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