MEDIA AND COMMUNICATION TOOLS AND THEIR STRATEGIES IN SUPPORTING THE CULTURE OF BELONGING AND CITIZENSHIP: A DESCRIPTIVE CRITICAL APPROACH

Abstract

The rapid and unprecedented changes in contemporary societies, especially in the Arab world, have led to some social and economic problems. These negative effects have particularly influenced the youth, resulting in a weakening of their sense of belonging to their country among various segments of society.

Today, the importance of belonging and citizenship is highlighted in order to preserve the identity of each community in the face of threats. However, this does not mean that the solution lies in isolation or detachment from the world, which has become, as Marshall McLuhan put it, a "global village". Rather, it means equipping individuals with immunity through a national upbringing that focuses on providing them with knowledge, values, principles, and skills to interact with the contemporary world without compromising their national identity.