ARTIFICIAL INTELLIGENCE TECHNOLOGY AND ITS ROLE IN ENHANCING MARKETING INNOVATION AND COMMUNICATION IN THE ALGERIAN MARKET.

Mehri Chafika, Gater Fares, Ferdi Abdelghani, Toubi Abdelmalik

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Published: May 26, 2024

Keywords:

Artificial Intelligence (AI), Marketing Innovation, Communication Technology, Algerian Market, Customer Engagement.

Mehri Chafika, Gater Fares, Ferdi Abdelghani, Toubi Abdelmalik

Abstract

This paper explores the transformative impact of artificial intelligence (AI) technology on marketing innovation and communication within the Algerian market. With the rapid adoption of AI-driven tools and strategies, businesses in Algeria are experiencing significant advancements in customer engagement, personalized marketing, and data-driven decision-making. The study analyzes various AI applications, such as chatbots, predictive analytics, and content creation, highlighting their effectiveness in addressing unique challenges in the Algerian context. Through a comprehensive review of current trends, case studies, and industry insights, this paper aims to provide a thorough understanding of how AI is reshaping marketing practices in Algeria, ultimately contributing to enhanced competitiveness and market growth.

Issue

Vol. 61 No. 5 (2024)

Section

Articles

This work is licensed under a Creative Commons Attribution 4.0 International License.

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