Exploring The Added Value Of Adopting Blockchain Technology In Marketing Organ Transplant Services In The United Arab Emirates
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Abstract
Background: The adoption of any new technology is driven by the aim to generate value, whether for the customer or the organization itself. Blockchain technology has recently revolutionized the digital world, offering a new perspective on transparency and system efficiency, especially in sectors involving multiple stakeholders like healthcare. In this context, managing organ donation groups is of utmost importance, considering the requirements of donor-recipient data availability and compatibility.
Objective: This study aimed to explore the added value brought about by blockchain technology in the marketing system of organ donation and transplantation services in the United Arab Emirates.
Research Methods: We conducted a bibliographic review of literature published between 2012 and 2023, focusing on the role of blockchain technology in creating savings and value in the UAE healthcare sector. We relied on databases and official websites for data collection.
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