Business Continuity Plan for Tour Operator in a Crisis of COVID 19 in Thailand

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Jenasama Srihirun, Jenjira Thumwong, Chonticha Songjarern, Kiattikul Sooksomsatarn


This article aims to study and analyze the concepts and theories of the business continuity plan and the crisis management concept to be used as a guideline for the survival of tour operators from the COVID 19 outbreak in Thailand. According to the Scott Guidelines (1990); (2006) for data selection criteria, Content was analyzed and synthesized from secondary data. The study found that the business continuity management plan of small and medium tour operators does not yet have a systematic planning process. Nevertheless, there were steps to resolve the problem in the short term. Furthermore, it requires cooperation in many sectors of business stakeholders. Ten step-by-step business continuity plan (BCP) in critical conditions was used. While BCP for the epidemic COVID 19 outbreak focusing on the PPRR model: 1) Prevention, 2) Preparation, 3) Response, and 4) Recovery corresponding to the efficient communication, maintenance of health and hygiene, digital and technology linkage, social distancing, and compliance with the COVID-19 control measures following the policies of the respective governments. Moreover, there were four elements for the business continuity plan: 1) Risk Management Plan, 2) Business Impact Analysis, 3) Incident Response Plan and 4) Recovery Plan.

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