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The purposes of this research article were 1) to analyze crises situation and measures to prevent the epidemic of Coronavirus 2019 (COVID-19), 2) to conduct lessons learned on management of the Coronavirus Outbreak situation 2019 (COVID-19) of Mahachulalongkornrajavidyalaya University (MCU), and 3) to propose an innovative prototype model of management to confront with Coronavirus epidemic situation (COVID-19) of MCU. Action research was conducted as it was a research method that suitable for urgent situations where action must be taken to resolve problems promptly. Target groups were personnel and students of MCU who work or live in the area of MCU. The research tools were interview question guidelines, issues in group interviews, and field record. Qualitative data analysis using content analysis and analytic in duction was conducted. Results indicated that 1) the outbreak of the coronavirus 2019 affects the university administration that was unable to operate normally. For disease prevention measures, five measures were established consisted of 1) measures for the performance of university personnel; 2) measures for educational management; 3) measures for staff and students living in university; 4) measures for public communication; and 5) a measure of internal management within the university area. All five measures will be carried out with the university's center for the control and prevention of the epidemic of COVID 19. 2) The sixth prototype was being conducted from lessons learned on management of the coronavirus epidemic situation (COVID-19) of MCU. 3) An innovative prototype model of Seven ways of New Normal Confronting with COVID-19, there are 7 ways consisted of 1) method of new normal life focusing on health care, 2) method of new normal working using online communication, 3) method of new normal teaching and instruction using online blended learning, 4) method of new normal research and academic management focusing on online working, 5) method of Dhamma public communication in new normal focusing on social distancing, 6) method of sharing expression in new normal using sharing pantries, and 7) method of coexistence in university following Buddhist New Normal
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