Green Operations Management with Green Business and Green Marketing Perspective

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Dewi Nusraningrum, Sugeng Santoso, Jajang Gunawijaya, Delita Kusuma Gading


Management operations of the company as a necessity that is not inevitable by the company both manufacturing and services, cannot avoid the global trend of green operations in which the company's operations must not damage the environment or should be environmentally friendly, although it is required to benefit the company in order to awake its business sustainability with orientation on save the Earth, profit and humanity. The research was conducted to determine the influence of green operations management on green marketing, green operations management of green business and green business towards green marketing. The results show that the influence of green operations management on the influential green marketing is not significant, green operations management positively influence the green business and green business effect positively on green marketing.

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