A Model of Business Ethics Promotion for Small and Medium Enterprises (SMEs) Development in Thailand

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Suvadee Rintanalert, Somboon Sirisunhirun, Phut Ploywan, Wutthichai Arakpothchong, Archphurich Nomnian


This research aims to develop a model of SMEs to promote business ethics in Thailand in terms of current situations, problems, obstacles, and success factors in implementing such ethics for effective business management and organizational development.  Drawing upon a mixed-method approach, this study employed a survey of 400 respondents, of whom 200 SMEs entrepreneurs and 200 employees, and semi-structured interviews from 15 key informants.  The findings suggest the interrelationship of business ethics underpinning the five key factors including 1) Role of Organizational Leadership, 2) Relationships in the Organization, 3) Role of Organizational Management, 4) Promoting the Corporate Image, and 5) Corporate Social Responsibility, which are respectively arranged in order from the most to the least significant impact on the SMEs organization development in Thailand. This study proposes a model of SMEs to promote business ethics in Thailand for effective business management and development, which can potentially provide practical guidelines and implications for SMEs in Thailand.  The implications of this study suggest that business ethics should be embedded within policies and practices of organizational management and administration of SMEs entrepreneurs and owners whose employees, stakeholders, and communities that uphold ethical values, good governance, social corporate responsibility, human rights, and environment, which create business sustainability and the betterment of society. 

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