SCRUTINY ON THE CLIENT RETENTION OF E-SERVICE QUALITY IN ONLINE ANKING: - WITH SPECIAL REFERENCE TO TAMIL NADU

S. SARANYA, DR.M.CHANDRAN,

doi:10.17762/pae.v58i2.3931

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Published: Mar 1, 2021

DOI: https://doi.org/10.17762/pae.v58i2.3931

S. SARANYA, DR.M.CHANDRAN,

Abstract

Online Banking services are essential to human life. Lately, due to the ever-changing technologies and demands of bank customers, banks have faced operational difficulties. As a result, banks have used technology as a method to provide financial services in order to provide reliable customer services. In addition, many international banks and private bank branches operating in India have increased. Competitions in the banking sector are growing, and consumer preferences for online banking services have also risen. In a rapidly evolving banking industry, product variations are difficult, since most banks offer similar services. It is therefore important that banks differ from other banks in terms of quality of service

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Vol. 58 No. 2 (2021): Volume 58 No. 2 (2021)

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