Analysis of the Effect of Experience Quality and Flow Experience on Behavioral Intention Mediated by Satisfaction on Millenial Travelers

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Martinus Fieser Sitinjak, et al.


The purpose of this research is to study the influence of Quality Experience and Flow of Experience on  Satisfaction and Behavioral Intentions in the millennial generation of PT Tour & Travel Provider. This research uses quantitative methods using Structural Equation Modeling (SEM) using SMARTPLS 3.0 software. The population of this study is followers of Tour & Travel Provider on Instagram and prefers Tour & Travel Provider on Facebook Fanspage with 140,000 participants, with sampling techniques using random sampling. From the results of this study it has been proven that Experience Quality has a significant influence on Satisfaction and Behavior Intention. The Flow of Experience also has a significant effect on Satisfaction but not significantly on Behavioral intention. Satisfaction is also not significant for Behavioral Intention in using tour & travel services.

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