Factors Determining Expected Outcomes of Condominium Residents in Bangkok Area, Thailand
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The objective of this research is to study 1) the level of expected outcomes of the condominium residents, management, marketing strategies, developer image, and barriers in changing the service provider, 2) the influence of management, marketing strategies, developer image, and barriers in changing the service provider on the expected outcomes of condominium residents. This research uses a quantitative research methodology on the total number of 360 condominium owners or residents holding the ownership for more than 1 year. The sample size was determined using the criteria of 20 times the observed variables. The multi-stage sampling method was used. The data was collected with questionnaires and was analyzed with the structural equation model. The research results revealed that 1) the expected outcomes of the condominium residents, management, marketing strategies, and developer image were at the high level. However, the barriers in changing the service provider were at the moderate level. 2) The management had the greatest influence on the expected outcomes of the condominium residents, followed by the developer image and marketing strategies, respectively. The research results were used for decision making, planning for the operation, formulation of policies and strategies in order to increase the competitive opportunity of condominium developers in operating the businesses to meet the needs of condominium residents effectively.
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