Innovating Digital Designs by Using Asir Folklore in the Art Nouveau Style

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Abeer S Almogren, et. al.


Asiri folklore, the art nouveau style and digital art have been studied theoretically in a previous study, titled ‘Feasibility study of using Asiri folklore and art nouveau style in developing innovative digital designs’. That study recommended applying the valuable information generated, which emphasised the importance of developing folk arts and transforming them in a contemporary way. This would help spread Arab and Saudi arts and culture in a modern and beautiful way, which will confirm our national identity and the beauty of our kingdom’s diverse and ancient heritage. The problem and importance of this study are summarised in realising the potential resulting from the creation of innovative digital designs from using Asiri folklore and art nouveau style by following the applied approach.

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