Innovation that influences the success of the development of rice products

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Theeraphon Manpiriyakul, et. al.


This research is a qualitative research with the objective to synthesize manufacturing innovation and development of rice processed products. The target population is people living in Bangkok and people living in Nakhon Pathom, Chiang Mai, Udon Thani and Phang Nga provinces, with particular emphasis on agro-industrial processed groups, community enterprises, small and medium enterprises, farmer group, and personnel in the chain. The tools used in the data collection were in-depth interviews and observable interviews. The research results revealed that every person in the chain was the starting point for innovation that influenced the success of the development of rice processed products contributing to the development of processes into identity products. Besides, the creation of innovation in rice production is the development of food security.

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