Gratification through gamification in COVID 19? A Study of Gamification in an Online Virtual Community and Intrinsic Need Satisfaction During the Global Crisis

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Swati Tayal, et. al.


Purpose – To study the enthusiasm & awareness of company’s and employees towards gamification and utilizing them in the pandemic times of COVID 19.

  • Proposed Design/Methodology/Approach – The proposed methodology here is exploratory research with random sampling and the data was collected through a questionnaire survey from the sample respondents across the companies and employee community of 208 respondents.

  • Findings – Globally firms are working virtually and are encountering challenges to recognize the work of their colleagues. This study implies how employees are currently motivated in the COVID 19 times. The companies and employees are not able to fully capitalize on the benefits of online community platforms towards their colleague recognition.

  • Practical/Theoretical implications – The study shows that gamification benefits should be measured to see the intrinsic motivations of the employees which will help to know the mindset and motivation. Companies are adopting such a gamic platform and willing to go the extra to have self-driven motivated employees.

  • Originality/value – The study demonstrates that both companies and their employees are interested to engage through the gamification platform, especially at the time of COVID 19, since it is not feasible to meet socially.

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