Factors Affecting Employees Performance In The Retail Sector

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Umme Salma Sultana, Anis Alysha Binti Mohd. Nazri, Wan Adleena Binti Wan Abdul Malik

Abstract

This study addresses the factors influencing the output of the employees in the Shah Alam retail market. Leaders of the retail sector are looking for successful approaches to enhance the efficiency of the employee in order to increase the output rates of the business. The aim of this study is to identify and evaluate the key factors influencing the performance of employees in the retail sector and to enable retail sector leaders to examine and take effective action to inspire their employees to achieve higher rates of overall performance of the business. This study uses a modelling system, using research design and data analysis process, with significant, moderating and mediating effects. The research participants consisted of 100 retail workers from the retail shops across the main Shah Alam area who worked in the retail sector for over a year. Semi-structured interviews and surveys consisted of data collection. Data analysis included theme identification and grouping of data, as well as transcript reviews, and the emerging themes were checked from the interview data. The findings of the analysis revealed that the factors impacting output of the workers had both positive and negative impacts. This study's findings and related consequences are based in large part on empirical evidence and survey interviews. Through integrating perspectives from various online articles and the online survey, this study advances understanding of the factors influencing the performance of employees in Shah Alam's retail sector. Leaders in the retail sector may use the results of this study to include strategies to inspire their workers. The message of this study for social change is that retail leaders should apply strategies that include workers in their work while optimizing the organization's sustainability.

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