A DISCOURSE ANALYSIS STUDY OF EXTRA-LINGUISTIC ELEMENTS IN SELECTED MEDICAL GUIDING VIDEO CLIPS ON COVID19
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There has been an increasing interest in the discourse analysis of various genres, yet some areas are still
considerably virgin among which are medical guiding video clips on Covid-19 with which this study is
concerned. However, some controversy may exist over the types of modes used in these videos and their
roles in constructing the intended messages of these videos. This creates a real need to investigate this genre
and remove the controversy stated above. The study is based on the hypotheses that medical video clips on
Covid-19 are mainly extra-linguistically based. The study also hypothesizes that extra-linguistic elements
have great role in involving viewers, to achieve the study aims and verify its hypotheses, two medical
guiding video clips quoted from YouTube channel Provincial Health Services Authority (PHSA)& Dr. Mike
Hansen MD channel have been analyzed in the light of Kress and Van Leeuwen's (2006) model. The results
of analysis show that designers of medical guiding video clips on Covid-19 construct the intended messages
of their videos by using extra-linguistic elements. The results also show that viewers are got involved into
these video clips mainly via extra-linguistic elements especially camera angle and gaze. These results verify
the hypotheses adopted in the study.
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