All that Glitters is not Gold: A Critical Analysis of the Selected Pakistani Print Media Advertisements

Dr. Shahid Nawaz, Dr.Abdul Waheed Qureshi, Muhammad Ramzan, Habiba Nawaz, Huda Hameed Qureshi

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Published: Dec 19, 2021

Keywords:

Advertisements;Customers; Language; Manipulation; Print media

Dr. Shahid Nawaz, Dr.Abdul Waheed Qureshi, Muhammad Ramzan, Habiba Nawaz, Huda Hameed Qureshi

Abstract

This research paper is determined to find out language manipulation in Pakistani media
advertisements. It is seen that excessive industrialization and capitalism growth have
become the cause of high marketing competition. This marketing competition has forced
the industrialists and capitalists to adopt different techniques and strategies in their
advertisements in order to achieve hidden motives like culmination, reputation and
power, capital growth, and competition. In this way, marketing competition has forced
them to shape various discursive strategies to manipulate, tempt and attract consumers
and customers towards their certain products. These advertisements and the manipulative
agenda in them have been analyzed under discourse analysis. This research is delimited
to print media advertisements in the Daily Dawn and the Daily Nation only. This research
will stand under the umbrella of qualitative approach. The findings of the study were that
the advertisers in the mentioned newspapers play with the language of the
advertisements. It was found that the consumers are easily manipulated by the
advertisements through their magic of linguistic strategies.

Issue

Vol. 58 No. 2 (2021): Volume 58 No. 2 (2021)

Section

Articles

This work is licensed under a Creative Commons Attribution 4.0 International License.

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