Strategic diagnosis of Almarai Company

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Fairouz Chine,Selami Khadidja, Noual Chine,Messaoudi Tahar,Trifa Mohamed


This study aimed to the strategic diagnosis of Almarai Company, as one of the leading companies in the food products industry. We have used the swot model of analysis, focusing on job analysis and Porter's five competitive forces model has been relied on, to identify opportunities that the organization can exploit and threats that should be avoided compared to competitors. The company's and competitor’s website were used to collect data as well as some electronic articles and annual report. We concluded that Almarai practice a vertical diversification and integration strategy as well as an acquisition strategy to increase the size of the company and provide ways to ensure the supply of raw materials and marketing products.

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