A Study on Consumer’s Attitude towards Eco-Friendly Household Goods

Vijayalakshmi.K, Dr. V. Shanthi

doi:10.17762/pae.v57i9.1458

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Published: Dec 1, 2020

DOI: https://doi.org/10.17762/pae.v57i9.1458

Vijayalakshmi.K, Dr. V. Shanthi

Abstract

Sustainable marketing marked the beginning of a new approach that society will deal with the increasing concerns about ecological deterioration. Under the pressure of the emerging different social and legal norms, the business world had to react quickly. The shift in people's demands towards more Eco-friendly products opened a whole new world of opportunities for businesses. However, this is not widespread and is still evolving. The current study aims to study the awareness, and determines attitude of Consumers towards Eco-friendly house hold goods, and its impact on their purchasing decision.It also helps to analyse the factors that influenced customers to purchase Eco-Friendly household Goods and to assess the barriers in buying eco-friendly products by the customers

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Vol. 57 No. 9 (2020): Volume 57 No. 9 (2020)

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