Investor Perception Towards Gold As An Investment Option In Different Market Conditions

Abstract

The Study aims at ascertaining how investors perceive gold as a competing asset class and identifying the variables that exercise the greatest influence on the choice of investment option by individuals in different market conditions. Primary research has been conducted using a well-structured questionnaire to be floated to a cross-section of individuals for analysing their perspective while choosing to invest in gold; Secondary research will involve the collection of data from websites and news reports to evaluate investment in gold vis-a-vis other investment alternatives - like stocks. The Study should be able to throw greater light on the key factors that have made an investment in gold an attractive proposition for Indians, irrespective of price movement/inflation. The Study will also be helpful for financial institutions to create relevant financial products and help financial advisers in providing appropriate recommendations in tune with investor requirements. Through primary research, the Study will also focus on investor behaviour - rather than only on the risk-return matrix.