Factors Influencing Student’s decision-making process for enrolment in private institutes for Pursuing MBA in India

Abstract

In India the private higher education sector has expanded at a very fast rate. There is a huge competition between private institutes to attract the best available talents in the market. There are many strategies adopted by institutes to attract those talents however, only a few of those strategies are aligned with the factors that a student looks for while selecting the institute. This study aims to establish a hypothesis based on existing studies and tries to evaluate the factors that affect the decision making process of the students. We have considered Institution Image, Institution facilities and Employment prospects as variables. The study has been restricted to enrolment in private institutes of India for an MBA Degree. The data were collected using a 5-point Likert-scale survey instrument. Structural Equation Modelling has been used to perform the hypothesis testing. The results support the hypothesis that Institution Image and Institution facilities positively influence the decision making process of the students while enrolling for MBA Degree from a private institution in India and the hypothesis related to employment prospect is not supported by the model.