“WINDOW SHOPPING IN ENTREPRENEURSHIP CLASS: STIMULATE THE CREATIVITY AND NATURAL BUSINESS SENSE”

Abstract

Traditionally, currently in Entrepreneurship class conducted in conventional lecturing method only so that not optimal in stimulating creativity among students. Students sit and listen all theories without any breakthrough teaching model. In Business Administration program study, there are 10 classes and at the end of class in every semester, the result of each class is just score. The problem was solved by applying Window Shopping (WS) model with Role Play (RP) approach. The primary aim of this research is to purpose an innovative method in entrepreneurship learning in the class and to identify the benefits of that method on students’ creativity (Maselenoet al., 2019) and natural business behavior (beginner entrepreneur) and also to strengthen a relation between student-lecture partnerships. This research used Classroom Action Research, consist of planning, action, observation and reflection. The class consist of 14 meetings, and Window Shopping were implemented in the Business Proposal topics, Creativity and Collaboration in Business topics consist of 4 meetings. There were 30 participants, and they established 10 groups, where 3 persons in group. Before making group, they have a preliminary test to design the conducive and variance group. The results showed that creativity and business senses of students experienced significant increase with remarkable posters documentation. There are 10 Business Proposals which generate novelty ideas for business, for example hand sanitizer made from Aloe Vera and its match for students in dusty area, named Hi-Gene. There are also service in printing and design for online, it’s suitable for student needs to print some assignment anytime, named Offset Printing. There are also recommendation in culinary business such ice cream, cookies and traditional food of Indonesia, they are Samurf, Healthy Spring Rolls, Kukunyah, Bungeopang, SataiTaichanBafa, Husny Pizza, . There are also service provider in mobile case, named A&T Mobile Case. In another technology service students provide Dr. Translate.In addition, by providing evaluations and challenging students to make decisions continuously, all business proposals can be continued to actual business execution further.