How Social Media Impact Millenials in Choosing Traveling Destination

Abstract

One important component in the industrial era of 4.0 is social media, which not only is used for networking but also as a promotional instrument where influences are distributed through pictorial or informational posts. The focus of this study is to investigate how individuals are affected in deciding their tourist destination based on the gathered information on social media, especially millennial generations (known as Gen Y). In 2018 the World Travel & Tourism Council stated how the total GDP is globally made up by 10.4% of the tourism sector, and new employment opportunities of 20%. Through the use of SPSS, it was concluded that 0.989 is the value resulted from the influence of social media on deciding the destinations for tourism, which was obtained from those who were located in Jakarta, Bogor, Depok, Tangerang, as well as Bekasi.