Disposal Behaviour of consumers in Indian mobile phone industry

Abstract

The main reason behind writing the research paper is to find out the behaviour of consumers towards disposal of mobile phones in Indian mobile phone industry, across various segments of demography. The Research contains the actions taken by the Indian consumers at the time of disposing their mobile phones under different circumstances. The paper also discusses about the E waste generated from the old mobile handsets and contains the study of relation existing between the E waste Management and disposal behavior of the consumers.

Methodology and approach: The information that has been used to present this research paper is taken after the discussions and the documentary evidences obtained from  the mobile phone retailers. Exploratory research method has been used. To facilitate this objective, around 200 samples were collected through random sampling technique. Both primary and secondary data sources were used. The demographics were classified according to age, occupation, income and place of residence.

Practical implications: This paper will help to ascertain the reasons for low disposal of mobile phones among Indian citizens. Also, this research will help the mobile phone manufacturing companies and retailers to design their reverse logistics and come up with a supply chain model which will cater to the circular economy of the mobile phone industry.

Originality/ value: This research emphasizes on the attitude of the people towards mobile phone disposal, the shortcomings in the infrastructure and consumers’ willingness to pay (WTP). Since this area is still unexplored, this paper is an attempt to focus on the research gaps in this domain.

Paper type: Research Paper