Impact of COVID-19 on consumption of FMCG products in Rural vs. Urban India

Kartik Krishna Bhat, Dr. Shilpa Parkhi

doi:10.17762/pae.v57i9.2522

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Published: Mar 22, 2021

Updated: 2021-03-22

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2021-03-22 (3)

2021-02-27 (2)

2020-12-30 (1)

DOI: https://doi.org/10.17762/pae.v57i9.2522

Kartik Krishna Bhat, Dr. Shilpa Parkhi

Abstract

Increasing COVID-19 cases in the country has forced the government to take strict measures including complete lockdown which was imposed at the earlier stages of virus spread. This study will focus on the Impact of COVID-19 on consumption of FMCG products. The consumption behaviour of consumers in rural and urban regions of India will be compared. The changes in customer buying patterns towards FMCG products during COVID-19 lockdown will be explained in detail. Data for this research has been collected by floating a google form and also directly asking questions to people in person and via phone calls. Hypothesis testing method is used for the data analysis and to interpret the results.

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Vol. 57 No. 9 (2020): Volume 57 No. 9 (2020)

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