Entrepreneurship Orientation of Artisanal Fishery on the Use of Internet of Things Technology in Achieving Sustainable Competitive Advantage: A Case Study in the Province of Banten, Indonesia

Abstract

Artisanal fishery is known as a significant producer of fish catch products. over 90 million tons of fish production each year worldwide and  more than half of them produced by small-scale fishers. Preserving the sustainability of artisanal fishery will be beneficial not only for the artisanal fishers but also to the environment and community. Our research focuses on the role of entrepreneurship orientation of artisanal fishery on the use of Internet of Things Technology in achieving sustainable competitive advantage. This research was conducted by surveying 106 artisanal fishers throughout the residencies of Pandeglang and Lebak in the province of Banten, Indonesia. Research finds that artisanal fishery entrepreneurship orientation has a strong influence on technology. It is also believed that technology would substantially bring artisanal fishery towards a sustainable competitive advantage, not only to the fishermen themselves, but also maintaining the sustainability of the environment and the community.