SCOPE OF PROMOTING INNOVATIONS IN RURAL ENTREPRENEURS AND ARTISANS IN WEST GODAVARI DISTRICT,ANDHRA PRADESH

Abstract

Rural Entrepreneurship development set as A challenge in this scenario of globalization. 68.84 % of people live in rural areas of India, according to the 2011 Census. People in rural areas are suffering from unemployment and inadequate infrastructure facilities that can be addressed through rural entrepreneurs' growth. "Rural entrepreneurship can be defined as village-level entrepreneurship such as farming, business and acts as a powerful economic development factor." But these rural entrepreneurs are suffering from a number of problems, such as fear of risk, lack of capital, illiteracy and urban entrepreneurial rivalry. By providing job opportunities to citizens in cities, rural entrepreneurs raise the quality of life and buying power of people. In the sense of rural growth in India, this paper is an effort to explain the problems and challenges of rural entrepreneurship, artisans  and potential suggestions to address the problems.