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The research is conducted to find out about the effect of Profitability and Liquidity towards registered subsector Automotive Industry Company Stock Value in Indonesia Stock Exchange (IDX) 2017 – 2019 Period. The factor tested in the research is Stock Value as dependent variable (not independent), whereas independent variable is Profitability variable which measured by Return on Equity (ROE) Indicator and Liquidity Variable by Current Ratio (CR). The used research type is quantitative research with research population are 13 company and sampling are 11 company by Purposive Sampling technic which appointed according to criteria. Moreover, the research using multi-regression analysis with signification 5%, which manage by Eviews 10 program. The outcome research showing that the Profitability variable (ROE) partially, have significant effect towards stock value, whereas Liquidity variable (CR) doesn’t have significant effect towards stock value. However, Profitability (ROE) and Liquidity (CR) variable affected towards stock value simultaneously.
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