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During the pandemic, while there were some restrictions whether relating to income or activity, people’s needs were still alive. Any need was always emerging. Whilst the main needs were in duty, the secondary and/or tertiary in some extent could not be overridden. The government provided support and easiness to encourage people to meet their needs. Hopefully, the outbreak did not make the people’s live was in sorrow. Something looked like a trend was an emergence of daddies; moms and kids were riding bicycles around the town, usually in a group. It likely was ubiquitous. Obviously, it led to a question; did the pandemic not have a serious effect to people? Could the government’s support induce people’s buying behavior? The aim of the study was to explore people’s buying behaviorin Indonesia, particularly at Central Java, when the government attempted to keep the economy was still in favor.A sample consisted of 120 respondents who lived at Central Java was withdrawn through judgment and convenience technique. Data submitted by questionnaires, employing Likert scale, ranging from 1= completely disagree to 5= completely agree. An Amos 22.0 and SPSS 21.0 were exercised to analyze data. The finding showed that people’s buying behavior was initiated by their intention. The government’s supports and easiness didn’t significantly influence the people’s need.
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