Effect of knowledge management on competitive advantage of public bus, taxi cooperatives in Thailand

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Yananda Siraphatthada


Competitive advantage is the basic tool for the success of companies. This competitive advantage gives them leverage to companies on their competitors. Competitive advantage is the most favorable and profitable situation for companies. The objective of this study is to analyze the impact of knowledge management (tacit and explicit) on competitive advantage with the moderation of knowledge mapping. The scope of this study are employees working in public transport like buses and taxi cooperatives of Thailand. Cluster and simple random sampling techniques are used. Data is gathered through questionnaires by the e-mail survey method. Author drop questionnaire on respondents’ mail address and collect when it filled. When results were generated from statistical tools, it revealed that knowledge management (tacit and explicit) has a positive significant impact on competitive advantage. Knowledge mapping moderates the relationship between knowledge management (tacit and explicit) and competitive advantage. This study suggested to policymakers that the public transport system of Thailand or other related companies gain their competitive advantage by giving focus on the management of knowledge like tacit and explicit knowledge.

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