Empirical Study on the Influences of Advertisement on the Behavior of Students

Abstract

The current investigation was directed to recognize the influences of advertisement on customer behavior of college students (N = 140). A clear as crystal survey it was used to calculate the effect of the advertising. The example concerned students. Whose age (19-27) remained stable. Six labels have been selected to be used as a system and demands have been made of relevance to their ads. For the results of the chi-square, relapse and polynomials test, the architecture, organized layout including pie diagram design were used and implemented. Results also shown that the commercial persuades the buyer to buy the product once in a lifetime at every cost. The model used in the company had a greater influence on consumer when compared through catchphrase/inscription. Results also protected that consumers think of ads as a strong data source whereas opposed to some (companion, neighbors, comparison gathering) emotions. Advertising can affect any wage audience, no matter how expensive the product as well as the novelty of the advertising might have affected the purchase mindset. The most preferred brand became Lux as well as the 2nd one preferred the brand remains Safeguard. Consumers have been influenced by the appeal and the format used in clear brand ads.