Optimizing Practices Digital Marketing to Increase Sales Results of Kumara Photography Services. Idn Amid the Covid-19 Pandemic

Abstract

This study aims to determine the extent to which digital marketing is used to stimulate sales of a specific service product, namely photography services. This pandemic makes it difficult for almost all efforts to market products, due to restrictions imposed by policy makers. Digital Marketing is one of the solutions for companies in marketing, because with digital marketing everything that is limited is very unlimited, and of course will affect the purchasing and promotion decisions made by Kumara. Idn as a photography service company. This study uses a descriptive qualitative approach that is utilizing literature studies and literature studies that focus on strengthening each description in this study. The results of this research are to provide an idea that digital marketing can be an alternative promotional strategy to influence purchasing decisions and will certainly affect product sales in Kumara Idn.