The Influence of Creativity and Innovation on the Development of Entrepreneurship (Case Study on Fostered Business Chamber of Commerce and Industry / Kadin West Java)

Abstract

This study aims to study the effect of creativity and innovation on the development of international scale entrepreneurship in the fostered business of the West Java Chamber of Commerce in Bandung. The research method used is descriptive analytic survey method with a total sample of 51 respondents. The characteristics measured from each respondent are entrepreneurial creativity, entrepreneurial innovation, entrepreneurial development. Types of data collected from primary data. The results of the study found that creativity has a significant effect on entrepreneurship development, innovation has a significant effect on entrepreneurship development, creativity and innovation has a significant effect on entrepreneurship development. Based on this research, the sample used is still limited to the business fostered by Kadin West Java in Bandung, for that it is necessary to carry out further research based on more varied sampling and a longer duration, in order to obtain generalizable results.