The Effect of Digital Marketing, Digital Money on Performance PT. Indosat (Case Study in Bandung Sales Area)

Wien Dyahrini, Edwin Firmansyah, James Martua Purba

doi:10.17762/pae.v58i1.3791

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Published: Mar 1, 2021

DOI: https://doi.org/10.17762/pae.v58i1.3791

Wien Dyahrini, Edwin Firmansyah, James Martua Purba

Abstract

This study aims to determine the effect of digital marketing and digital money on the performance of PT. Indosat in Bandung sales area. This study uses a quantitative approach with regression analysis method using SPSS 20. The technique used in this study is multiple linear analysis with a sample of 100 respondents from Widyatama University which includes lecturers, employees and students using random sampling techniques. The results in this study obtained a score of 32.6% using digital marketing and digital money payments. This score shows that there is an influence between digital marketing and digital money variables on company performance. This study emphasizes the importance of applying technology and information to improve company performance, especially in competitive situations.

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Vol. 58 No. 1 (2021): Volume 58 No. 1 (2021)

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