Main Article Content
Image plays an important role while selecting tourist destinations. This research aims to examine destination image , in order to construct a scale to measure destination image. Data was collected through two different surveys from the respective sample size of 195 each. It revolves around a process of meticulous scale development, two-dimensional 20 item model is developed. Overall fit statistical indices depicts how the probable model is statistically significant and reproduces the sample covariance matrix reasonably well.
This work is licensed under a Creative Commons Attribution 4.0 International License.