Assessing the Impact of Interactivity on E-learning Quality: A Quantitative Investigation in Higher Education Institutes of Pakistan

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Dr. M. AMAAD UPPAL, et. al.


In recent times, integration of internet technologies has been taking place at a rapidpacein educational institutions to reinforce their learning processes and enrollment in online learning courses; however, attrition rates are persistently high. This paper reviews three dimensions of quality, i.e. service, information, and system, where quantitative research was conducted to test the effect of interactivity on the student’s perception of e-learning quality using E-Learning Quality (ELQ) model (Uppal et al., 2017). The purpose of this study is to explore key aspects of interactivity in an e-learning environment, and to do so, empirical literature was reviewed through the lens of social cognitive theory. The findings of this research, conducted by collecting data from 384 university students, revealed that student perception concerning e-learning quality would be higher, if provided material would be more interactive and engaging. Furthermore, several implications have been suggested in this study pertaining improving particular aspects of interactivity to enhance quality in an online learning setting.

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