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The concept of Public Private Partnership (PPP) is proven to be more efficient and effective in public services in the tourism sector, and to
benefit from regional income, and can help the government sector to deal with limited resources in tourism development. This study aims to
determine the model and success of the Public Private Partnership (PPP) in tourism development in North Toraja Regency.
This research uses a qualitative approach. Data collection was carried out through interviews, observation and documentation study. Data
processing and analysis techniques are carried out in three stages, namely: data reduction, presentation and drawing conclusions. The informants
in this study were as follows: (a) the Department of Culture and Tourism of North Toraja Regency; (b) Owner / Manager of Ke'te’ Kesu' and
Lempe Negeri Diatas Awan Tourism Object; (c) Visitors / Community.
The results showed that: (1) Equity shows the existence of a cooperation sharing agreement that has an impact on receiving fees and tourism
services; (2) Effectiveness, government-private cooperation runs effectively to attract revenue (retribution) and provide services to visitors or
tourists; (3) Efficiencies, public-private cooperation shows that the use of resources in the development of tourist objects is proven to be more
efficient by implementing public-private cooperation; (4) Exportability shows the government gets a high demand risk to meet the needs of
tourist objects and compensation to the people who are affected in the construction of tourist attraction facilities and infrastructure. the life cycle
contract (LCC) model that exists in the cooperation agreement (MOU) between the private sector and the government shows that it is the private
sector that initiates the development of a tourist destination. The private sector becomes the owner of a tourist attraction that carries out
development starting from design, build, finance, and maintenance in the early stages before any cooperation with the government.
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