Auto Industry, Trust and Commitment as determinant during, Covid 19 in India.

Abstract

We could find that lot of hard work has been diligently carried on the theory of Trust and Commitment. It also appears that it is used by managers not only during the customer relationship activity but also during the epidemic like Covid 19, in India. The objective of the research is to see the practical implementation of Morgen and Hunt model of Trust and commitment in Indian automobile Industry. This research would also benefit from taking the view that if it is what is needed to curve the ecumenical and financial impact on the auto Industry in India.  The frame work developed would surly help the auto industries to investigate whether all the points are being covered or not. This study has both practical and social implications. The methodology used in the study is Case study method, where different actions taken by auto industry are evaluated, to bring the trust back in the retailers. It also shows the evaluation of auto industry from the Covid 19   impact economically. The practical implications are being discussed with in the research in findings, however social implications are part of Trust and commitment during Covid 19. The social change, were there, that only recognizes the side of life. Also, it also indicated that we were too busy in our lives run by only growth, to acknowledge it before.  The present status is that the international community has joined hands together in global empathy to stand united during this tough time. Philanthropic initiatives have been created across the world and humanitarian aid offered by biggest nation with billionaires of the country donated millions of dollars to help save people lives and business. (Khuloud Al Omian, 2020).This paper is an attempt to see the implications and practical application of theory of Trust and commitment during crises like Covid19 . During the case study method what is being adopted to know the impact of Morgen and Hunt theory, we have tried to evaluate all the circulars what different automobile companies came up to support the retailer network in India. We could find max o them tried to support the retailers through various schemes. and we could also find the industry reviewing and coming out of this difficult situation in the month of July and Aug 2020, when correlated with various aspects of Trust and commitment theory, we could find that the theory stands true for difficult times also. The whole part of the research is being divided into various steps and the existing model is being evaluated so that the new model can be also suggested which is outcome of the support extended in the difficult time in India. This research took around 5 months as we started from the critical time to the time when the things become better in mass auto industry in India. A proper literature review was also done to find the existing model outcome, a literature review as being mentioned in the introduction is supported by all evidence and data. The circular where collected form the market form various interactions with people who got this support. I am sure this would help to benchmark the support every industry should come up for the sustainable during the difficult times