Brand Building and Development for the Group of Asian International Education in Vietnam

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Nguyen Hoang Tien, Ho Thien Thong Minh, Dinh Ba Hung Anh, Pham Bich Ngoc, Tran Thi Thuy Trang


Brand building is an important marketing activity for business organizations. It is also important for private educational institutions in Vietnam where one of the leading and dynamically developing is the Group of Asian International Education (GAIE). In this article, we introduce readers to the specific process branding, brand building and development of this unique education group in Vietnam as a role model for other private international educational institutions to refer to, to consult and to follow current track of development.

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